MarketPlayRight
Pricing for small businesses

AI marketing from $49/month

The same AI marketing machine the big players charge hundreds for, priced for mom-and-pop shops and solo sellers. Start with one free market scan per email. We circle back on what we found; subscribe when you want MarketPlayRight to run the ads, pages, follow-up and booking.

See the live demo →

Then scan my business (email) →

You approve everythingHard caps, no surprise billsNo contractOne-click cancel
30-day pay-for-itself guarantee

If it hasn't paid for itself in 30 days, your first month is free. Request it from your dashboard; we review it and refund your first month.

For business owners

Self-serve plans

Run MarketPlayRight for your own business. One free market scan per email, then subscribe.

Who signs up?

The account is the business that owns the jobs. A salesperson at a roofing company or a dealership uses the company name — then hit Subscribe. Use Pitch Kit only if you market for multiple businesses.

First 50 founders: Growth for $49/mo for life, locked while you stay subscribed.
50 of 50 founding spots left. After that, Growth is $99/mo. How it works
Claim a founding spot

Free Market Scan

See your market and get ads you can run today.

$01 scan / email

Demo first (no info). Email unlocks your live scan.

Run my free scan
  • Competitor promises and prices
  • Review themes
  • 3 ads you can run today
  • Landing page preview
  • Channel plan with cost estimates

Starter

Solo owners getting their first customers online

$49/mo

or $490/yr (2 months free)

Get Starter

After your free scan · One free market scan per email, then subscribe

  • 300 AI credits / moⓘWhat is an AI credit? AI credits are how MarketPlayRight counts the AI work it does for you. Each AI action spends a few credits: an ad set (3 ad variants + 3 images) is 8, a competitor scan is 15, full market research is 50. Lead scoring, follow-up drafts and suggestions are included and use no credits. Every plan includes a monthly allowance: Starter 300, Growth 1,500, Agency 5,000 credits a month. If you run out, new AI actions stop with a clear message until your credits reset next month. Nothing is ever billed automatically. You can top up 500 credits for $15 or 1,500 for $39, or upgrade. ≈ 37 ad sets a month
  • 1 business
  • Full market + competitor research (monthly)
  • 3 ad variants per set, images in 3 sizes
  • 2 live landing pages with lead form
  • 3-step email follow-up (day 0/2/5)
  • Lead scoring + booking page
  • 500 contacts · credits hard cap, no overages
Most popular

Growth

Service businesses that sell an appointment

$99/mo

or $990/yr (2 months free)
Founders: $49/mo locked

Get Growth

After your free scan · One free market scan per email, then subscribe

  • 1,500 AI credits / moⓘWhat is an AI credit? AI credits are how MarketPlayRight counts the AI work it does for you. Each AI action spends a few credits: an ad set (3 ad variants + 3 images) is 8, a competitor scan is 15, full market research is 50. Lead scoring, follow-up drafts and suggestions are included and use no credits. Every plan includes a monthly allowance: Starter 300, Growth 1,500, Agency 5,000 credits a month. If you run out, new AI actions stop with a clear message until your credits reset next month. Nothing is ever billed automatically. You can top up 500 credits for $15 or 1,500 for $39, or upgrade. ≈ 187 ad sets a month
  • Local search & AI ranking (the reason Growth is $99): GBP, reviews, AI-answer pages
  • 2 businesses · weekly research + competitor alerts
  • A/B experiments that promote winners
  • Retargeting audiences (consent-gated)
  • Custom sequences, AI replies drafted for approval
  • 10 landing pages · 5,000 contacts
  • SMS add-on coming soon ($19/mo)

Agency

Agencies, consultants and multi-location owners

$249/mo

or $2,490/yr (2 months free)

Get Agency

After your free scan · One free market scan per email, then subscribe

  • 5,000 AI credits / moⓘWhat is an AI credit? AI credits are how MarketPlayRight counts the AI work it does for you. Each AI action spends a few credits: an ad set (3 ad variants + 3 images) is 8, a competitor scan is 15, full market research is 50. Lead scoring, follow-up drafts and suggestions are included and use no credits. Every plan includes a monthly allowance: Starter 300, Growth 1,500, Agency 5,000 credits a month. If you run out, new AI actions stop with a clear message until your credits reset next month. Nothing is ever billed automatically. You can top up 500 credits for $15 or 1,500 for $39, or upgrade. ≈ 625 ad sets a month
  • 5 client businesses (+$19/mo each extra)
  • White-label pages, exports + client reports
  • Unlimited landing pages, custom domains
  • 25,000 contacts · credits pooled across clients
  • API access (per-customer keys)
  • Priority support + onboarding call
  • Everything in Growth

Prices in USD, excluding tax. Ad spend is paid directly to Meta or Google from your own ad account, with a hard monthly cap you set.

AI credits

Hard caps. No surprise bills.

What is an AI credit? AI credits are how MarketPlayRight counts the AI work it does for you. Each AI action spends a few credits: an ad set (3 ad variants + 3 images) is 8, a competitor scan is 15, full market research is 50. Lead scoring, follow-up drafts and suggestions are included and use no credits. Every plan includes a monthly allowance: Starter 300, Growth 1,500, Agency 5,000 credits a month. If you run out, new AI actions stop with a clear message until your credits reset next month. Nothing is ever billed automatically. You can top up 500 credits for $15 or 1,500 for $39, or upgrade.

Every AI action uses a few credits. When your credits run out, MarketPlayRight pauses and asks; it never bills you automatically.

ActionCredits
Full market research50
Weekly refresh10
Competitor scan15
Ad set (3 variants + 3 images)8
Extra image2
HD image4
15-second video30
15-second HD video120
AI-answer page (local Q&A)10
AI-mention check (per keyword, weekly)2

What 1,500 credits (Growth) gets you

For example: a full research run (50), 4 weekly refreshes (40), 20 ad sets (160), 60 images (120) and 4 videos (120), with 1,000+ credits to spare.

Top-ups

Need more in a busy month? Buy a pack, only when you choose to.

  • 500 credits for $15
  • 1,500 credits for $39
Add-ons

Only if you need them

AI missed-call receptionist New

When you can't pick up, it texts the caller back in seconds, answers common questions, captures the job details and books a time on your calendar.

Preview: scripted demo, no real phone calls in this build
AI receptionist add-on+$49/mo add-on, on top of any plan
See the preview

SMS follow-up New: preview sending

$19/mo

500 text segments a month, then $0.03 each. Growth and Agency. Leads must opt in. 10DLC registration fees at cost.

Done-with-you setup

$299 once

A marketer sets up your offer, first campaign and follow-up with you on a call. Founders pay $149. Optional; most owners don't need it.

Extra client business

$19/mo

Agency plan includes 5 client businesses. Add more any time; credits are pooled.

See the demo, then one free scan — subscribe when it pays

Pick one plan. Prices are the same as on the pricing page. Ad spend is separate, paid to Google or Meta with a hard cap you set.

FreeStarterGrowthAgency
Market + competitor research✓✓✓✓
3 ad variants + images✓✓✓✓
Live landing page + lead form–✓✓✓
Email + SMS follow-up–✓✓✓
Lead scoring + booking page–✓✓✓
Weekly research + competitor alerts––✓✓
A/B tests + optimization loop––✓✓
Client businesses (agency)–––✓
Your monthly total$0/moFree forever. Upgrade any time.
Our promise

If it hasn't paid for itself in 30 days, your first month is free. Request it from your dashboard; we review it and refund your first month.

Local search + AI answers

Show up when customers ask

Want MarketPlayRight to help customers show up when someone asks Google, ChatGPT, or Grok 'a good plumber near me'? We can build that. We can't promise it. Nobody can guarantee that.

  1. Google Business Profile Available
    Kept complete with a checklist, plus weekly drafted posts and photo ideas you approve. Publishing needs your Google Business Profile connected; until then approved posts wait for you to copy in.
  2. Reviews Available
    Ask after every job: a review request is drafted when a job is booked or won, with your Google review link. You approve each one, or switch on auto-send. Clicks are tracked; STOP is respected.
  3. Consistent listings Available
    The same name, address, phone and hours everywhere, with structured data on your page. Directory checklist for Google, Bing, Apple, Yelp, Facebook and BBB with mismatch flags.
  4. AI answers Available
    Clear pages answering local questions, so AI assistants can cite you. AI-drafted pages use AI credits; honest answers, no fake reviews.
  5. Visibility tracker Needs connection
    A weekly check of where you rank on Google and whether Grok names you. Google positions need a SerpAPI connection; until then they show as "not measured", never a guess. The AI check uses live Grok search.

We help you climb local search and AI answers, measured weekly. On the Growth and Agency plans. No ranking promises: search engines and AI assistants decide who they show.

If it hasn't paid for itself in 30 days, your first month is free.
Request it from your dashboard within 30 days of your first payment. We review it and refund your first month. Your free market scan needs no card; paid plans bill monthly.
✓ You approve before anything goes out
Ads, pages, emails and texts wait for your OK. Nothing is posted or sent on its own.
✓ Hard spending caps
AI credits are a hard cap with no overages, and you set a monthly ad-budget cap the app can't go over.
✓ One-click cancel
No contract. Cancel in one click from Billing; your pages stay live to the end of the period.

Proof, not promises: see our own campaign's real numbers on the public scoreboard →

One app instead of a stack

Seven subscriptions and 19 hours of busywork, or one plan

The tools most owners stitch together today add up to about $254/month (our conservative estimate), before your time. Method: entry-tier list prices of the typical tool for each job, checked Oct 2026; hours are owner-reported estimates. Your stack may differ.

The jobTypical toolYour time
estimate / mo
Market & competitor research
MarketPlayRight: Runs automatically, refreshed weekly on Growth
Semrush
$139.95/mo
~4 h
Writing ad copy
MarketPlayRight: 3 variations per set, revised on request
Jasper
$69/mo
~3 h
Designing ad images in 3 sizes
MarketPlayRight: 1:1, 9:16 and 16:9 rendered for every ad
AdCreative.ai
$39/mo
~3 h
Building a landing page
MarketPlayRight: Built from your approved ad, form included
Unbounce
$29/mo
~2 h
Writing & sending follow-ups
MarketPlayRight: Day 0 / 2 / 5 emails sent for you
Mailchimp
$20/mo
~3 h
Tracking & scoring leads
MarketPlayRight: Every lead scored and tied to its channel
HubSpot
$20/mo
~2 h
Booking consultations
MarketPlayRight: Self-scheduling link in the follow-up
Calendly
$12/mo
~2 h
Total7 tools · ~$254/mo (conservative)~19 h
With MarketPlayRight1 plan from $49/mo

Estimate your savings

Tools saved$155per month
Time back$500per month
Est. value$7,860per year
Subscribe and start saving

Estimate only, not a guarantee. Hours and hourly value are assumptions; change them to match your business.

Pricing questions

Do I need to be a marketer?

No. MarketPlayRight is built for owners. It drafts everything; you approve, rate or ask for changes in plain English.

What do I get for free?

See the canned demo with no info required. When you want a live lookup of your own business, give your email — one free market scan per email. No card for the scan. Subscribe to run campaigns, pages and booking. No setup fee and no per-lead pricing.

Where does the $254/month figure come from?

It's our conservative total for the entry plans of 7 separate tools covering research, ad copy, ad images, landing pages, email, lead tracking and scheduling. List prices billed monthly often add up to more.

Are there per-lead or hidden fees?

No. Each plan includes monthly AI credits (Starter 300, Growth 1,500, Agency 5,000) and they are a hard cap: when they run out MarketPlayRight pauses and asks. Top-ups are $15 for 500 or $39 for 1,500, only if you choose. A full market research run is 50 credits and a set of 3 ads is 8.

Can I try it before signing up?

Yes. Run a free market scan on your own business (no account, no card), take the guided tour, or open the demo Command Center.

What happens to my leads?

Each lead is scored, gets a thank-you email right away, a tip on day 2 and a consult offer on day 5. Once they book, the day 5 offer is cancelled automatically.

Is annual billing cheaper?

Yes. Pay yearly and get 2 months free on every plan.

Will MarketPlayRight launch ads or spend money without me?

No. Nothing goes live until you approve it, ad spend has a hard monthly cap you set, and AI usage has a hard credit cap so a bill can never surprise you. Every new account starts in dry-run mode.

Can I cancel any time?

Yes. No contract and no setup fee on self-serve plans. Cancel in one click from Billing; your pages and leads stay exportable.

What is the founding-member price?

The first 50 businesses get Growth for $49/month instead of $99, locked while they stay subscribed. Done-with-you setup is $149 for founders (normally $299).

Can it send text messages?

Soon, with the SMS add-on ($19/month), once carrier (10DLC) registration is in place. Until then follow-up goes by email. Texts will only go to leads who opted in, and every text includes STOP to opt out.

Is my data safe?

Your leads are yours: export them any time. Connections to ad accounts are encrypted and every action that spends money or contacts people needs your approval.

Does it work for my industry?

MarketPlayRight ships with playbooks for home services, dental and medical, legal, fitness, beauty, real estate, coaching and more. Each one knows typical click costs, offers and follow-up timing.

Still deciding? Book a demo or read the help centre.

Free market scan

Your free market scan is one click away.

See what your competitors promise and charge, get 3 ads you can run today and a landing page that captures the lead.

Prefer a walkthrough? Book a demo · take the product tour · subscribe

1 free scan per email · under a minute