In 6 steps you'll see what MarketPlayRight does for your business: research the market, pick the channels, make the ads, launch the page and follow up with every lead, and then how agencies pitch it to their own clients. For the tour, the intake is pre-filled with MarketPlayRight's own profile.
Tools to pay for7 → 1
Monthly cost~$254 → $49conservative stack figure vs Starter
Hand-offsManual → automaticresearch to booked consult
MarketPlayRight · AI marketing automation SaaS
Small business owners who can't afford 7 marketing subscriptions
“Everything from research to booked consult. One subscription.”
Starter $49/moGrowth $99/moAgency $249/mo
★ Free strategy session when you book this week
50 trial signups and 15 booked demos per month, marketed with MarketPlayRight itself
$500-$1,000 / month
✓ Profile complete. Research starts automatically.
Starter
$49/mo
1 business
Full market + competitor research (monthly)
3 ad variants per set, images in 3 sizes
2 live landing pages with lead form
Most popular
Growth
$99/mo
Local search & AI ranking (the reason Growth is $99): GBP, reviews, AI-answer pages
2 businesses · weekly research + competitor alerts
A/B experiments that promote winners
Retargeting audiences (consent-gated)
Agency
$249/mo
5 client businesses (+$19/mo each extra)
White-label pages, exports + client reports
Unlimited landing pages, custom domains
25,000 contacts · credits pooled across clients
Why owners switch
One login runs the whole loop: research, ads, creatives, landing page, follow-up and booking
Flat monthly price per business, not per seat or per contact
Built for owners, not marketers: plain-English steps and AI drafts to approve
Step 2 of 6 · Research
The landscape, the competitors and the gap
MarketPlayRight researches the industry and the competitors, then turns it into an angle to win on. Here it found the opening for MarketPlayRight: nobody covers the whole loop for one flat price.
This step replacesSemrush $139.95/mo
and ~4 hours a month of doing it yourself (our estimate)
Point tools everywhere
Owners stitch together separate tools for SEO research, copywriting, ad design, landing pages, email, CRM and scheduling. Each has its own login, data and bill.
Pricing built for teams
Most leaders price per seat or per contact, and their entry tiers are intentionally limited, so costs climb as soon as a small business starts to grow.
AI is a feature, not the workflow
Every vendor has added AI, but it writes one asset at a time. Nobody connects research to the ad, the ad to the page, and the page to the follow-up that books the call.
Owners want outcomes
A small business owner doesn't want a 'marketing stack'. They want booked consultations and a clear next step each week.
The “7 subscriptions” stack MarketPlayRight replaces
Job to be done
Typical tool
Entry plan
List price
Billed annually
Research & competitors
Semrush
SEO Toolkit (entry)
$139.95 per month
$117.33/mo
Ad copy
Jasper
Pro
$69 per seat / month
$59/mo
Ad creatives
AdCreative.ai
Starter
$39 per month (credit-based)
$20/mo
Landing pages
Unbounce
Starter
$29 per month
$22/mo
Email follow-up
Mailchimp
Standard (500 contacts)
$20 per month, rises with contacts
$20/mo
CRM & lead tracking
HubSpot
Marketing Hub Starter
$20 per seat / month
$15/mo
Scheduling
Calendly
Standard
$12 per seat / month
$10/mo
All of the above
MarketPlayRight
Starter / Growth / Agency
from $49/mo
one subscription
We quote about $254/month for 7 subscriptions as a conservative figure. Entry-tier list prices billed monthly often add up to more. Prices are vendors' entry-tier list prices checked October 2026 and change often.
Competitors: what they do and what they miss
SemrushResearch & competitors
$139.95 per month · SEO Toolkit (entry)
Covers
Keyword research, competitor traffic and ad research, rank tracking, site audits.
Lacks
Doesn't write your ads, build a page or follow up with leads. Steep learning curve for owners.
MarketPlayRight: MarketPlayRight turns research into a plain-English brief and feeds it straight into ads and the landing page.
JasperAd copy
$69 per seat / month · Pro
Covers
AI copywriting with brand voice, templates and campaign assets.
Lacks
No market research, creatives, landing hosting, CRM, follow-up or booking.
MarketPlayRight: MarketPlayRight writes ad variations from your own research and lets you rate, revise and approve them.
Copy.aiAd copy (alternative)
$29 per month · Chat
Covers
AI chat and copy generation for marketing and sales content.
Lacks
Copy only. No ads pipeline, landing pages, lead capture or scheduling.
MarketPlayRight: MarketPlayRight's copy is wired to the rest of the funnel, so an approved ad becomes a live page in one click.
AdCreative.aiAd creatives
$39 per month (credit-based) · Starter
Covers
AI-generated ad banners and creative scoring in many sizes.
Lacks
Credits run out quickly; no research, landing page, CRM or follow-up.
MarketPlayRight: MarketPlayRight renders 1:1, 9:16 and 16:9 creatives for every approved ad, branded with your promo.
UnbounceLanding pages
$29 per month · Starter
Covers
Drag-and-drop landing pages, popups and A/B testing (higher tiers).
Lacks
Pages start blank; no research, ad creation, lead scoring or automated follow-up.
MarketPlayRight: MarketPlayRight builds the page from your approved ad with the lead form, promo and tracking already in.
LeadpagesLanding pages (alternative)
$29 per month · Pro
Covers
Templates for landing pages, simple sites and pop-ups.
Lacks
No research or ads; follow-up and CRM need other tools.
MarketPlayRight: MarketPlayRight connects the page to scoring, email follow-up and self-scheduling automatically.
MailchimpEmail follow-up
$20 per month, rises with contacts · Standard (500 contacts)
Covers
Email campaigns, templates and automations.
Lacks
Doesn't know which ad or page a lead came from unless you wire it up; price grows with your list.
MarketPlayRight: MarketPlayRight sends a 3-step follow-up to every new lead and stops it once they book.
HubSpotCRM & lead tracking
$20 per seat / month · Marketing Hub Starter
Covers
CRM, forms, email and basic marketing tools; powerful at higher tiers.
Lacks
Real automation and reporting jump to much higher tiers; it's a platform to run, not a done-for-you funnel.
MarketPlayRight: MarketPlayRight scores and tracks every lead by channel out of the box, with no setup.
CalendlyScheduling
$12 per seat / month · Standard
Covers
Booking links, calendar sync, reminders.
Lacks
Doesn't find or warm up the leads who would book.
MarketPlayRight: MarketPlayRight offers self-scheduling to qualified leads inside the same follow-up flow.
Gaps MarketPlayRight owns
1
No one closes the loop
Every competitor covers one or two steps. None goes from market research all the way to a booked consult.
2
Per-seat and per-contact pricing
Costs rise exactly when a small business starts to work. MarketPlayRight is a flat price per plan.
3
Data lives in 7 places
Owners can't see which ad produced which lead. MarketPlayRight tracks every click and lead by channel.
4
Built for marketers
Owners don't have time to learn seven tools. MarketPlayRight gives them drafts to approve and one next action.
Step 3 of 6 · Ad platforms
Where to advertise, and why
Start free to find the message that works, then put paid budget behind it. Costs are rough estimates for small-business accounts, not quotes.
Instead ofguessing where to spend: you get a free-first channel plan with the reasoning, and every click and lead is tracked by channel.
Free
Free channels
7 platforms you can post on for $0. Time is the only cost.
Paid
Paid channels
5 platforms with estimated CPM, CPC and monthly ranges.
Facebook ReelsFreePaid
Audience fit
Owners scroll Facebook daily. Short 'I replaced 7 tools' demos reach local owners cheaply.
Free play: 2-3 Reels a week: screen demo of research to booked consult, promo in the last 3 seconds.
Local business-owner groups are full of the exact audience and cost nothing but time.
Free play: Share one useful tip a week with a soft offer of the free strategy session.
Google Business ProfileFree
Audience fit
Builds trust when prospects search the brand name; reviews matter for a new SaaS.
Free play: Complete the profile, post weekly, link the offer page, reply to every review.
EmailFree
Audience fit
Cheapest conversion channel: every lead gets the automated 3-step sequence.
Free play: Thanks email, day-2 tip, day-5 consult offer, then a weekly newsletter to trial users.
Starter budget packages estimates
Starter Test
$300/mo ad spend
Prove the message: Meta Reels plus a small Google Search budget for 30 days.
Meta Ads (Facebook/Instagram)$210
Google Search Ads$90
Clicks (est.)~222Leads (est.)~14Cost / lead (est.)$21.43
Recommended for MarketPlayRight
Growth
$1,000/mo ad spend
Scale what worked: add YouTube retargeting and widen Search.
Meta Ads (Facebook/Instagram)$450
Google Search Ads$350
YouTube Ads$200
Clicks (est.)~867Leads (est.)~45Cost / lead (est.)$22.22
Scale
$3,000/mo ad spend
Full mix including Reddit, for steady trial volume.
Meta Ads (Facebook/Instagram)$1,200
Google Search Ads$1,050
YouTube Ads$450
Reddit Ads$300
Clicks (est.)~2,548Leads (est.)~130Cost / lead (est.)$23.08
Step 4 of 6 · Ad creatives
Ready-to-post ads in every placement size
Every approved ad comes as a 1:1 feed post, a 9:16 Reel, Story or Short, and a 16:9 YouTube frame, with the logo and this week's promo. Click any ad to view it full size.
This step replacesJasper $69/mo + AdCreative.ai $39/mo
and ~6 hours a month of doing it yourself (our estimate)
The approved ad became this page, with the lead form, promo and tracking built in. Every lead is scored, gets emails on day 0, 2 and 5, and is offered a time to book.
This step replacesUnbounce $29/mo + Mailchimp $20/mo + HubSpot $20/mo + Calendly $12/mo
and ~9 hours a month of doing it yourself (our estimate)
For agencies: enter any prospect and MarketPlayRight builds a white-labeled pitch kit under your agency's brand: research, competitors, a marketing plan, 3 ads, a landing page preview and the follow-ups, all at a private link. The prospect presses Approve this plan, you confirm, and the landing page goes live the same day with the lead form and day 0, 2 and 5 follow-ups switched on. Kits that didn't close get a 'What changed' competitor update, a reason to get back in touch.
♥💬↗
♥💬↗