MarketPlayRight
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MarketPlayRight for cleaning

More recurring cleans, without hiring a marketer.

MarketPlayRight finds busy households looking for a cleaning business, writes the ads, builds the page for a first deep clean and follows up until they book.

  • Fixes: one-off cleans that never become recurring
  • Fixes: quote requests that never reply
  • Fixes: hard to stand out from cheap marketplace listings
You approve everythingHard capsNo contract
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Run your free market scan

One free lookup per email. Competitors, what they promise and charge, 3 ads you can run today and a landing page draft.

🔒 1 free per email⚡ Under a minute✋ Nothing gets posted

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Sample ads for cleaning

Ads MarketPlayRight would write for you

Each tests a different angle: Time back, Trust and safety, Recurring discount.

Your businessSponsored · Trust and safety
Your cleaning business helps busy households with a first deep clean. Fast replies, clear pricing, no runaround. 20% off your first clean when you book this week.
Background-checked cleaners, same team every visit.
yourbusiness.com
Background-checked cleaners, same team every …
Book now
Your businessSponsored · Recurring discount
Tired of waiting on call-backs? Your cleaning business answers fast and books you in minutes. Trusted by busy households across your area.
Every-other-week clean, 15% off every visit.
yourbusiness.com
Every-other-week clean, 15% off every visit.
Claim the offer
Your businessSponsored · Time back
Cleaning done right. Book online in 60 seconds and get a first deep clean.
Your weekends back, every other week.
yourbusiness.com
Your weekends back, every other week.
Book online

The cleaning playbook

OFFER THAT CONVERTS
A first deep clean. Promo: 20% off your first clean when you book this week.
TYPICAL COST PER LEAD
$18–$40 (estimate; average job ~$180)
BEST CHANNELS
Facebook Reels · Nextdoor · Google Business Profile · Instagram
KEYWORDS WE TARGET
house cleaning near me, deep cleaning service, move out cleaning, maid service prices

Follow-up that books the consult

  1. Instantly Email + text (SMS)

    Thanks first name! It's Your cleaning business. Here's your link to pick a time for a first deep clean: booking link

  2. Day 2 Email

    Quick tip from Your cleaning business: 3 things to ask any cleaning business before you book, plus your promo: 20% off your first clean when you book this week.

  3. Day 5 Email

    Still need help? Your offer expires Friday. Reply 'YES' and we'll hold a slot for you.

Free market scan

Your free market scan is one click away.

See what your competitors promise and charge, get 3 ads you can run today and a landing page that captures the lead.

Prefer a walkthrough? Book a demo · take the product tour · subscribe

1 free scan per email · under a minute

Running your free market scan…

  1. Matching your industry playbook
  2. Checking what competitors promise and charge
  3. Writing 3 ads (hook, body, CTA)
  4. Drafting your landing page
  5. Estimating cost per lead