MarketPlayRight
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MarketPlayRight for contractor

More estimate appointments, without hiring a marketer.

MarketPlayRight finds homeowners planning a project looking for a contracting business, writes the ads, builds the page for a free on-site estimate and follows up until they book.

  • Fixes: tire-kicker estimate requests
  • Fixes: long gaps between inquiry and signed contract
  • Fixes: reputation depends on referrals only
You approve everythingHard capsNo contract
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Run your free market scan

One free lookup per email. Competitors, what they promise and charge, 3 ads you can run today and a landing page draft.

🔒 1 free per email⚡ Under a minute✋ Nothing gets posted

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Sample ads for contractor

Ads MarketPlayRight would write for you

Each tests a different angle: Fixed price, Portfolio proof, On-time guarantee.

Your businessSponsored · Fixed price
Your contractor business helps homeowners planning a project with a free on-site estimate. Fast replies, clear pricing, no runaround. Free 3D design with any signed project.
Fixed-price remodels. No surprises.
yourbusiness.com
Fixed-price remodels. No surprises.
Book now
Your businessSponsored · Portfolio proof
Tired of waiting on call-backs? Your contractor business answers fast and books you in minutes. Trusted by homeowners planning a project across your area.
See 100+ finished kitchens before you pick us.
yourbusiness.com
See 100+ finished kitchens before you pick us.
Get a quote
Your businessSponsored · On-time guarantee
Contractor done right. Book online in 60 seconds and get a free on-site estimate.
On time, in writing: your finish date is in the contract.
yourbusiness.com
On time, in writing: your finish date is in t…
Book online

The contractor playbook

OFFER THAT CONVERTS
A free on-site estimate. Promo: Free 3D design with any signed project.
TYPICAL COST PER LEAD
$40–$120 (estimate; average job ~$6,500)
BEST CHANNELS
Google Search Ads · Houzz / Google Business Profile · Facebook Ads · Instagram
KEYWORDS WE TARGET
kitchen remodel near me, bathroom remodel cost, deck builders, general contractor

Follow-up that books the consult

  1. Instantly Email + text (SMS)

    Thanks first name! It's Your contractor business. Here's your link to pick a time for a free on-site estimate: booking link

  2. Day 2 Email

    Quick tip from Your contractor business: 3 things to ask any contracting business before you book, plus your promo: Free 3D design with any signed project.

  3. Day 5 Email

    Still need help? Your offer expires Friday. Reply 'YES' and we'll hold a slot for you.

Free market scan

Your free market scan is one click away.

See what your competitors promise and charge, get 3 ads you can run today and a landing page that captures the lead.

Prefer a walkthrough? Book a demo · take the product tour · subscribe

1 free scan per email · under a minute

Running your free market scan…

  1. Matching your industry playbook
  2. Checking what competitors promise and charge
  3. Writing 3 ads (hook, body, CTA)
  4. Drafting your landing page
  5. Estimating cost per lead