MarketPlayRight
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MarketPlayRight for lawn care

More seasonal contracts, without hiring a marketer.

MarketPlayRight finds homeowners looking for a lawn care business, writes the ads, builds the page for a free lawn health check and follows up until they book.

  • Fixes: spring rush then empty calendar
  • Fixes: one-off jobs instead of season contracts
  • Fixes: price competition from solo operators
You approve everythingHard capsNo contract
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One free lookup per email. Competitors, what they promise and charge, 3 ads you can run today and a landing page draft.

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Sample ads for lawn care

Ads MarketPlayRight would write for you

Each tests a different angle: Curb appeal, Season-contract savings, Guarantee.

Your businessSponsored · Season-contract savings
Your lawn care business helps homeowners with a free lawn health check. Fast replies, clear pricing, no runaround. First mow free with a season contract.
Season contract = first mow free.
yourbusiness.com
Season contract = first mow free.
Claim the offer
Your businessSponsored · Guarantee
Tired of waiting on call-backs? Your lawn care business answers fast and books you in minutes. Trusted by homeowners across your area.
Weeds gone in 30 days or we come back free.
yourbusiness.com
Weeds gone in 30 days or we come back free.
Claim the offer
Your businessSponsored · Curb appeal
Lawn care done right. Book online in 60 seconds and get a free lawn health check.
The greenest lawn on the street, without lifting a finger.
yourbusiness.com
The greenest lawn on the street, without lift…
Book online

The lawn care playbook

OFFER THAT CONVERTS
A free lawn health check. Promo: First mow free with a season contract.
TYPICAL COST PER LEAD
$15–$38 (estimate; average job ~$900)
BEST CHANNELS
Nextdoor · Facebook Groups · Google Business Profile · Door hangers + QR
KEYWORDS WE TARGET
lawn mowing service near me, lawn care prices, aeration and overseeding, weed control service

Follow-up that books the consult

  1. Instantly Email + text (SMS)

    Thanks first name! It's Your lawn care business. Here's your link to pick a time for a free lawn health check: booking link

  2. Day 2 Email

    Quick tip from Your lawn care business: 3 things to ask any lawn care business before you book, plus your promo: First mow free with a season contract.

  3. Day 5 Email

    Still need help? Your offer expires Friday. Reply 'YES' and we'll hold a slot for you.

Free market scan

Your free market scan is one click away.

See what your competitors promise and charge, get 3 ads you can run today and a landing page that captures the lead.

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1 free scan per email · under a minute

Running your free market scan…

  1. Matching your industry playbook
  2. Checking what competitors promise and charge
  3. Writing 3 ads (hook, body, CTA)
  4. Drafting your landing page
  5. Estimating cost per lead