We use the product to sell the product. The research, ads, landing page and lead pipeline below all came from one run of the full loop. It's what your own workspace looks like once leads start coming in.
Your Facebook Reels brought 9 leads at $9 each; Instagram brought 2 at $40. Shift $20 of budget from Instagram to Facebook Reels.
Every workspace gets one concrete next step, calculated from its own clicks, leads and spend.
Industry, company and competitor research, done for you. Replaces a research tool like Semrush
49 competitors tracked: the 32-row pricing sheet (checked Oct 24, 2026) plus 27 rows re-checked on Oct 26, 2026. What changed: AI voice answering is now standard for local businesses (LocaliQ, Blaze, Podium, Birdeye, GoHighLevel); several tools launch ads in the owner's own accounts with caps; AI-search (GEO) visibility is everywhere; Thryv cut to $99 / $399. Where MarketPlayRight wins: one plan from $49/month that covers research, ads, landing page, follow-up and booking, while comparable all-in-one platforms start at $97 to $119 (GoHighLevel, Thryv, LocaliQ).
| Competitor | Price | Positioning | Ad angles | Weakness to exploit |
|---|---|---|---|---|
| Semrush | $139.95 per month (SEO Toolkit (entry)) | All-in-one visibility and SEO platform for marketers and agencies MarketPlayRight: MarketPlayRight turns research into a plain-English brief and feeds it straight into ads and the landing page. | Data-driven growth, See what competitors do | Expensive for one owner, Analyst-level complexity |
| Jasper | $69 per seat / month (Pro) | AI content platform for marketing teams MarketPlayRight: MarketPlayRight writes ad variations from your own research and lets you rate, revise and approve them. | On-brand content at scale | Per-seat pricing, Copy only |
| Copy.ai | $29 per month (Chat) | AI for go-to-market teams MarketPlayRight: MarketPlayRight's copy is wired to the rest of the funnel, so an approved ad becomes a live page in one click. | Write faster | Generic output without research context |
| AdCreative.ai | $39 per month (credit-based) (Starter) | Conversion-focused AI ad creatives MarketPlayRight: MarketPlayRight renders 1:1, 9:16 and 16:9 creatives for every approved ad, branded with your promo. | Creatives that convert | Credit limits, Creatives only |
| Unbounce | $29 per month (Starter) | Landing pages for marketers who want to convert more MarketPlayRight: MarketPlayRight builds the page from your approved ad with the lead form, promo and tracking already in. | Higher conversion rates | A/B testing gated to higher tiers |
| Leadpages | $29 per month (Pro) | Simple landing pages for small businesses MarketPlayRight: MarketPlayRight connects the page to scoring, email follow-up and self-scheduling automatically. | Launch pages fast | Needs other tools for follow-up |
| Mailchimp | $20 per month, rises with contacts (Standard (500 contacts)) | Email and marketing automation for small business MarketPlayRight: MarketPlayRight sends a 3-step follow-up to every new lead and stops it once they book. | Grow your audience | Contact-based pricing |
| HubSpot | $20 per seat / month (Marketing Hub Starter) | Customer platform for scaling companies MarketPlayRight: MarketPlayRight scores and tracks every lead by channel out of the box, with no setup. | Grow better | Big tier jumps, Setup overhead |
| Calendly | $12 per seat / month (Standard) | Scheduling automation MarketPlayRight: MarketPlayRight offers self-scheduling to qualified leads inside the same follow-up flow. | No more back-and-forth | Scheduling only |
| ActiveCampaign Email/marketing automation · contacts + 500 AI credits Pre-loaded research (2026-10-24) · source | $19 (15 annual; 1k contacts) → $59 Plus (49 annual) | Email/marketing automation | Not researched | |
| Klaviyo Email/SMS (ecommerce) · active profiles + SMS credits Pre-loaded research (2026-10-24) · source | $20 (500 profiles) → $30 (1k profiles; third-party) | Email/SMS (ecommerce) | Not researched | |
| Brevo Email/SMS/CRM · emails/contacts; SMS extra Pre-loaded research (2026-10-24) · source | $9 Starter (yearly ~8.08) → $18 Standard | Email/SMS/CRM | Not researched | |
| Constant Contact Email marketing · contacts + $0.002/send overage Pre-loaded research (2026-10-24) · source | $12 Lite (500 contacts) → $35 Standard | Email marketing | Not researched | |
| Keap (Thryv) CRM + automation · contacts/users ($39/extra user) + SMS $0.015 Pre-loaded research (2026-10-24) · source | $299 (249 annual) | CRM + automation | Not researched | |
| Sprout Social Social media mgmt · per seat Pre-loaded research (2026-10-24) · source | $99/seat (79 annual) → $199/seat Standard (annual) | Social media mgmt | Not researched | |
| Later Social scheduling · AI credits 5/50/100 Pre-loaded research (2026-10-24) · source | $18.75 Starter (annual) → $37.50 Growth (annual) | Social scheduling | Not researched | |
| SocialBee Social scheduling · profiles/workspaces Pre-loaded research (2026-10-24) · source | $29 (24.2 annual) → $49 (40.8 annual) | Social scheduling | Not researched | |
| Semrush Content Toolkit AI content · unverified Pre-loaded research (2026-10-24) · source | $60 (annual billing) | AI content | Not researched | |
| Semrush Local Local SEO/listings · per location Pre-loaded research (2026-10-24) · source | $30 Base per location (annual) → $60 Pro per location (annual) | Local SEO/listings | Not researched | |
| Writesonic AI content/GEO · tracked prompts/articles Pre-loaded research (2026-10-24) · source | $79 Starter (annual) → $199 Basic (annual) | AI content/GEO | Not researched | |
| Anyword AI copy · words/seats Pre-loaded research (2026-10-24) · source | $49 (39 annual) → $99 Data-Driven (79 annual) | AI copy | Not researched | |
| Typeface Enterprise AI content · unverified Pre-loaded research (2026-10-24) · source | quote only | Enterprise AI content | Not researched | |
| Madgicx Meta ads AI · By ad spend refreshed price changedPre-loaded research (2026-10-26) · source | "See price inside the app" (CSV had $45–$329 by spend); Tracking Pro $49 | Ecom Meta-ads AI; not local-service. | Not researched | |
| Smartly Enterprise ad automation · unverified Pre-loaded research (2026-10-24) · source | quote only | Enterprise ad automation | Not researched | |
| Albert.ai Autonomous ad AI (enterprise) · unverified Pre-loaded research (2026-10-24) · source | quote only | Autonomous ad AI (enterprise) | Not researched | |
| Thryv Local SMB suite · Software + DFY services refreshed price changed | $99 Starter / $399 Signature (CSV had $185 / $204–255) + Boosts (done-for-you ads/SEO/social, price not public) | "AI-Powered Growth Platform": AI website (AEO), 60+ listings, AI review replies, trackable numbers, AI Lead Insights (scores intent, next step), attribution; Jobber/HubSpot/Housecall Pro integrations. $250 onboarding waived on Signature. | Not researched | |
| Birdeye Reviews/local reputation · Per location, "outcomes not seats", annual refreshed | Not public; third-party $299 / $349 / $449 per location (Dominate cut from $499) | BirdAI coworkers: Jay (marketing/AI search/reviews/listings), Myna (front desk voice/text), Robin (CX). | Not researched | |
| Podium Reviews/messaging local · Quote refreshedPre-loaded research (2026-10-26) · source | Not public (CSV third-party $399/$599) | Now led by "Jerry" AI employee (sells, schedules, texts, calls), reviews, payments. | Not researched | |
| Durable AI website + CRM for local · AI credits (300 / 1k / 5k) refreshedPre-loaded research (2026-10-26) · source | Free / $25 Launch ($22 yr) / $49 Grow ($41 yr) | AI website + CRM + booking; agents for blogs, reviews, competitor research, lead reply, GEO/AEO, Google Business Profile, directory listings. Unchanged price. | Not researched | |
| Hostinger AI Website Builder AI site builder · n Pre-loaded research (2026-10-24) · source | $2.49 on 48-mo prepay (renews 10.99) → $3.49 (renews 16.99) | AI site builder | Not researched | |
| Wix Website builder · n Pre-loaded research (2026-10-24) · source | $17 Light annual (24 monthly) → $29 Core annual (36 monthly) | Website builder | Not researched | |
| Squarespace Website builder · n Pre-loaded research (2026-10-24) · source | $25 Basic (19 annual) → $39 Core (29 annual) | Website builder | Not researched | |
| Vendasta Agency white-label platform · usage vs monthly minimum; Snapshot $2 Pre-loaded research (2026-10-24) · source | $99 Starter monthly minimum → $499 Professional (1-yr contract) | Agency white-label platform | Not researched | |
| HubSpot Breeze agents Outcome-priced AI agents · Seats + credits refreshed | Starter $20/seat incl. 500 credits/mo; Breeze outcome pricing per CSV | Pricing page failed to render on 2026-10-26; Starter figure from HubSpot catalog via search. | Not researched | |
| Okara AI CMO (new entrant) · Flat, agent suite refreshedPre-loaded research (2026-10-26) · source | Free / $129 Lite / $249 Pro (unchanged) | AI CMO: strategy, SEO/GEO, X/LinkedIn/Reddit agents, UGC video drafts, coding agent ships fixes as PRs. | Not researched | |
| CMO Owls AI CMO (new entrant) · unverified Pre-loaded research (2026-10-24) · source | $129 Basic (106 annual) → $249 Premium (204 annual) | AI CMO (new entrant) | Not researched | |
| Plyto AI ad agent + CRM (new entrant) · Contacts-tiered + AI credits; unlimited seats refreshedPre-loaded research (2026-10-26) · source | Free (100 contacts) / $19 MCP / $49 Ads Manager / $149 Everything / $399 Scale (new) | One-sentence brief → ads + graphics + landing page + audience; launches in owner's own Google/Meta accounts with hard daily cap; auto-blocks junk search terms; CRM, email, automations; revenue attribution per ad; full MCP. Uses a Cedar Park roofer as its demo — same buyer as MarketPlayRight. | Not researched | |
| Kaine AI employee for local business (beta) · hard AI usage caps; 100 leads Starter Pre-loaded research (2026-10-24) · source | $97 Starter ($50 AI cap) → $197 Pro ($150 AI cap) | AI employee for local business (beta) | Not researched | |
| AI Launch Done-for-you AI ad agents · per agent; ad spend separate Pre-loaded research (2026-10-24) · source | $997 per paid agent | Done-for-you AI ad agents | Not researched | |
| GoHighLevel AI Employee Add-on (threat) · Platform + usage (SMS/voice/AI) refreshedPre-loaded research (2026-10-26) · source | $97 / $297 / $497 agency plans (14-day trial); AI Employee Growth $50 (new) or Unlimited $97 per sub-account; SEO add-on $79 | Conversation AI, Voice AI, Funnel AI, Reviews AI, Ad Manager, CRM. Agency/white-label channel. | Not researched | |
| Meta (Advantage+, Meta AI business assistant, Muse for Small Business)refreshed | Free (ad spend only) | AWNY 2026-10-06: assistant testing conversational plan/create/budget changes with approvals, scheduled tasks/alerts; gen-AI video from static assets GA; Muse for Small Business (launched 2026-09-29, US/CA); Meta ads MCP server, agent drafts land in Ads Manager. "URL + budget → Meta runs it." | Not researched | |
| Google Pomelli (Labs)refreshed | Free (beta) | Scans website → "Business DNA" → campaign ideas → on-brand social/ad creatives, animation (9:16), Pomelli Agent; uses Google Business Profile. US/CA/AU/NZ, EU since 2026-04-21. | Not researched | |
| LocaliQ — Dashrefreshed Pre-loaded research (2026-10-26) · source | $119 Manage / $199 Convert / custom | AI lead management: lead qualification, call transcripts, email automation; Convert adds AI voice agent, AI SMS agent, chat, scheduling, unlimited SMS. Managed ads quote-only. | Not researched | |
| Blazerefreshed Pre-loaded research (2026-10-26) · source | $79 Starter / $149 Growth / $999 All-In-One | Starter now includes "automated ad campaigns"; $999 managed tier = website, GBP, Google/GMB search ads, AI receptionist, lead qualification, reviews, reporting — aimed at local services. | Not researched | |
| Outbound.comrefreshed | Not public (free scan; free tier for Google Search ads per press; paid tiers by ad spend, per third-party) | Enter URL → AI reads services/locations/competitors → Google/Meta/TikTok ads, AI landing pages, call tracking, 24/7 AI call center, 150+ listings, lead board. Built for trades. | Not researched | |
| Stryve "Tucker"refreshed Pre-loaded research (2026-10-26) · source | Not public (14-day trial, no card) | AI marketing manager for trades: runs Meta/Google/local ads, answers leads in seconds, books jobs; two-way sync ServiceTitan, Housecall Pro, Jobber, Workiz. | Not researched | |
| Demand IQ "Mia"refreshed Pre-loaded research (2026-10-26) · source | From $495 (Capture) | Residential contractors (roofing/solar/HVAC): AI video ads, copy, instant online estimates, booking. | Not researched | |
| TruLatarefreshed Pre-loaded research (2026-10-26) · source | Published plans (amount not captured) | Supervised AI marketing engine for home services: Google Ads + LSA to cost-per-booked-job, AI-search visibility, follow-up/reactivation. | Not researched | |
| Pencil (trypencil)refreshed Pre-loaded research (2026-10-26) · source | $14 Core ($11 yr) / $55 Growth ($44 yr, 250 generations) / Pro custom | Agentic ad creative (text/image/video), predictive scores, launch & track on Meta/TikTok/YouTube/Google Display/LinkedIn. 6 free ads. | Not researched | |
| Predis.airefreshed Pre-loaded research (2026-10-26) · source | $32 Core ($19 yr) / $79 Rise ($40 yr) / $249 Enterprise+ ($212 yr) | Ads/social/video maker, FB/IG competitor analysis, scheduling incl. Google Business Profile. | Not researched | |
| Ocoyarefreshed Pre-loaded research (2026-10-26) · source | $29 / $79 / $199 | AI social content + scheduling, 28 integrations. Identical price points to MarketPlayRight. | Not researched | |
| Holo (tryholo.ai)refreshed | Starter ~$48 / Scale ~$98 monthly (third-party); page shows $20.33 / $48.33 on 6-month billing + promo | Ads, social, email, SEO/GEO from "Brand DNA"; autopilot calendar, competitor tracking. | Not researched | |
| Surferrefreshed Pre-loaded research (2026-10-26) · source | $49 Discovery / $99 Standard / $182 Pro / $299 (yearly) ; AI Search Analytics $82 | Repositioned to "win AI search": AI visibility tracking, content optimization, MCP. | Not researched | |
| Fraserefreshed Pre-loaded research (2026-10-26) · source | $49 Starter ($39 yr) / $129 Pro / $299 Scale | Agent that drafts + auto-publishes SEO/GEO content, Content Guard, AI visibility; "no surprise bill" messaging; MCP/CLI. | Not researched |
Three variants, each with square, vertical and widescreen images. Replaces a copy tool and an ad-design tool
$49/month. Marketing that runs itself.
GoHighLevel starts at $97/month and Thryv at $99. MarketPlayRight researches your market, writes your ads, builds your page and follows up with every lead, from $49/month. One free scan per email.
Tone: Data-driven
No setup. No learning curve. Just more customers.
Type your business name. In about three minutes MarketPlayRight shows your competitors, writes three ads, builds your page and answers every lead. From $49/month, one free scan per email.
Tone: Bold & urgent
Never lose a lead to slow follow-up.
Every inquiry gets a reply in seconds, a reminder two days later and a nudge until it books. MarketPlayRight from $49/month. One free scan per email.
Tone: Friendly & direct
Sample ads styled for the industry: feed, story, display banners and search. Example business, sample copy.
Summit Roofing Co. helps homeowners in Austin, TX with a free roof inspection with photos. Fast replies, clear pricing, no runaround. Free…
Summit Roofing Co. helps homeowners in Austin, TX with a free roof inspection with photos. Fast replies, clear pricing, no runaround. Free… Free storm-damage inspection this week.
Licensed & insuredInsurance-claim helpWorkmanship warranty
| Channel | Type | Clicks | Leads | Spend |
|---|---|---|---|---|
| Facebook Reels | free | 180 | 9 | $80.00 |
| Meta Ads | paid | 90 | 4 | $240.00 |
| free | 60 | 2 | $80.00 | |
| YouTube Shorts | free | 45 | 8 | $0.00 |
| Google Search Ads | paid | 40 | 10 | $160.00 |
| free | 30 | 4 | $0.00 | |
| Google Business Profile | free | 25 | 3 | $0.00 |
| free | 20 | 2 | $0.00 |
| Lead | Score | Status |
|---|---|---|
| Maria P. Automated follow-up | 95 | Qualified |
| Aisha H. Automated follow-up | 95 | Qualified |
| Tom B. More leads | 95 | Qualified |
| Omar H. Automated follow-up | 90 | Qualified |
| Luis N. Ads written for me | 87 | Qualified |
| Omar M. More leads | 87 | Qualified |
| Leah R. Automated follow-up | 87 | Qualified |
| Raj C. More leads | 83 | Qualified |
| Carlos K. More leads | 83 | Qualified |
| Leah N. More leads | 82 | Qualified |
| Maria K. More leads | 82 | Qualified |
| Chloe L. More leads | 82 | Qualified |
Every lead gets 3 follow-up emails (thanks, a day-2 tip, a day-5 consult offer). Qualified leads can book themselves in.
Here's what the same jobs cost when you stitch them together yourself.
| The job | Your time estimate / mo | With MarketPlayRight |
|---|---|---|
| Market & competitor research | ~4 h | Runs automatically, refreshed weekly on Growth |
| Writing ad copy | ~3 h | 3 variations per set, revised on request |
| Designing ad images in 3 sizes | ~3 h | 1:1, 9:16 and 16:9 rendered for every ad |
| Building a landing page | ~2 h | Built from your approved ad, form included |
| Writing & sending follow-ups | ~3 h | Day 0 / 2 / 5 emails sent for you |
| Tracking & scoring leads | ~2 h | Every lead scored and tied to its channel |
| Booking consultations | ~2 h | Self-scheduling link in the follow-up |
| Total | ~19 h | 1 plan from $49/mo |
Answer four questions and MarketPlayRight builds your research, ads and landing page. One free market scan per email; no setup fee.
Proof, not promises: see our own campaign's real numbers on the public scoreboard →
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