/* =====================================================================
   MarketPlayRight v2 marketing design system (white + violet, product-led)
   Shares fonts with style.css. Used by templates/site/*.
   ===================================================================== */
@font-face{font-family:"Inter";src:url(/static/fonts/Inter-Variable.woff2) format("woff2");font-weight:100 900;font-display:swap}
@font-face{font-family:"Poppins";src:url(/static/fonts/Poppins-Bold.woff2) format("woff2");font-weight:700;font-display:swap}
@font-face{font-family:"Poppins";src:url(/static/fonts/Poppins-ExtraBold.woff2) format("woff2");font-weight:800;font-display:swap}
:root{
  --ink:#0b1220;--ink-2:#1e293b;--body:#334155;--muted:#5b6474;--subtle:#7b8494;
  --line:#e6e8f0;--line-2:#d5d9e4;--bg:#ffffff;--bg-2:#f7f7fc;--bg-3:#f1f0fb;
  --v-50:#f5f3ff;--v-100:#ede9fe;--v-200:#ddd6fe;--v-300:#c4b5fd;--v-500:#6d5cf2;--v-600:#5b4cf0;--v-700:#4c3bd6;--v-800:#3b2db0;
  --violet:#7c3aed;--amber:#fbbf24;--amber-700:#b45309;--green:#047857;--green-bg:#dcfce7;--red:#b91c1c;--red-bg:#fee2e2;--cyan:#0891b2;
  --grad:linear-gradient(135deg,#5b4cf0 0%,#7c3aed 100%);
  --grad-soft:linear-gradient(180deg,#f5f3ff 0%,#ffffff 70%);
  --r-sm:8px;--r:12px;--r-lg:18px;--r-xl:26px;
  --sh-sm:0 1px 2px rgba(17,12,46,.06);
  --sh:0 1px 2px rgba(17,12,46,.04),0 8px 24px -6px rgba(17,12,46,.08);
  --sh-lg:0 2px 6px rgba(17,12,46,.04),0 30px 60px -18px rgba(59,45,176,.28);
  --focus:0 0 0 3px rgba(109,92,242,.4);
  --sans:"Inter",ui-sans-serif,system-ui,-apple-system,"Segoe UI",Roboto,Arial,sans-serif;
  --display:"Poppins","Inter",ui-sans-serif,system-ui,sans-serif;
  --w:1180px
}
*,*:before,*:after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}}
body{margin:0;background:var(--bg);color:var(--body);font:400 16px/1.6 var(--sans);-webkit-font-smoothing:antialiased}
img,svg{max-width:100%;vertical-align:middle}
a{color:var(--v-700);text-decoration:none}a:hover{text-decoration:underline;text-underline-offset:3px}
:focus-visible{outline:none;box-shadow:var(--focus);border-radius:8px}
h1,h2,h3,h4{color:var(--ink);margin:0;line-height:1.15;letter-spacing:-.02em}
h1{font:800 clamp(36px,5.4vw,64px)/1.05 var(--display);letter-spacing:-.035em}
h2{font:800 clamp(28px,3.4vw,42px)/1.12 var(--display);letter-spacing:-.03em}
h3{font:700 19px/1.3 var(--sans);letter-spacing:-.01em}
h4{font:650 16px/1.35 var(--sans)}
p{margin:0 0 14px}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:#fff;padding:8px 14px;border-radius:8px;z-index:99}.skip:focus{left:8px}
.container{max-width:var(--w);margin:0 auto;padding:0 24px}
.narrow{max-width:760px;margin-left:auto;margin-right:auto}
.center{text-align:center}.muted{color:var(--muted)}.subtle{color:var(--subtle)}.small{font-size:14px}.xs{font-size:12.5px}
.num{font-variant-numeric:tabular-nums}
.grad-text{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.hl{background:linear-gradient(180deg,transparent 62%,#fde68a 62%);padding:0 2px}

/* ---------------------------------------------------- banner + header */
.demo-ribbon{background:var(--ink);color:#cbd5e1;font-size:12.5px;text-align:center;padding:7px 16px}
.demo-ribbon b{color:var(--amber)}
.hdr{position:sticky;top:0;z-index:40;background:rgba(255,255,255,.9);backdrop-filter:saturate(1.6) blur(10px);border-bottom:1px solid var(--line)}
.hdr-in{max-width:var(--w);margin:0 auto;padding:0 24px;height:68px;display:flex;align-items:center;gap:28px}
.brand{display:inline-flex;align-items:center;gap:10px;color:var(--ink)!important;font:800 20px/1 var(--display);letter-spacing:-.03em;text-decoration:none!important}
.brand img{width:34px;height:34px;border-radius:9px}.brand span{color:var(--v-600)}
.mnav{display:flex;gap:4px;flex:1}
.mnav a,.mnav button{color:var(--ink-2);font:500 15px/1 var(--sans);padding:10px 12px;border-radius:9px;background:none;border:0;cursor:pointer;white-space:nowrap}
.mnav a:hover,.mnav button:hover{background:var(--bg-3);text-decoration:none}
.mnav a.on{color:var(--v-700);background:var(--v-50)}
.hdr-cta{display:flex;align-items:center;gap:10px}
.hdr-cta .link{color:var(--ink-2);font-weight:500;font-size:15px;padding:8px 10px}
.menu-btn{display:none;margin-left:auto;background:none;border:1px solid var(--line-2);border-radius:10px;width:42px;height:42px;font-size:20px;color:var(--ink);cursor:pointer}
.dd{position:relative}
.dd-panel{display:none;position:absolute;top:44px;left:0;background:#fff;border:1px solid var(--line);border-radius:14px;box-shadow:var(--sh-lg);padding:10px;min-width:280px;z-index:50}
.dd:hover .dd-panel,.dd:focus-within .dd-panel{display:grid;grid-template-columns:1fr 1fr;gap:2px}
.dd-panel a{padding:9px 12px;font-size:14px;border-radius:8px}
@media (max-width:960px){
  .menu-btn{display:block}
  .mnav,.hdr-cta{display:none}
  .hdr.open .mnav{display:flex;flex-direction:column;position:absolute;left:0;right:0;top:68px;background:#fff;border-bottom:1px solid var(--line);padding:12px 18px;gap:2px}
  .hdr.open .hdr-cta{display:flex;position:absolute;left:0;right:0;top:calc(68px + var(--mh,300px));background:#fff;padding:6px 18px 18px;border-bottom:1px solid var(--line);flex-wrap:wrap}
  .dd-panel{position:static;box-shadow:none;border:0;display:grid;grid-template-columns:1fr 1fr;padding:0 0 0 8px}
}

/* ---------------------------------------------------- buttons + forms */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:46px;padding:12px 22px;border-radius:12px;border:1px solid transparent;
  font:650 15.5px/1.1 var(--sans);cursor:pointer;text-decoration:none!important;transition:transform .12s ease,box-shadow .12s ease,background .12s}
.btn-primary{background:var(--grad);color:#fff;box-shadow:0 8px 20px -8px rgba(91,76,240,.7)}
.btn-primary:hover{transform:translateY(-1px);box-shadow:0 12px 26px -8px rgba(91,76,240,.8)}
.btn-dark{background:var(--ink);color:#fff}.btn-dark:hover{background:#1e293b}
.btn-ghost{background:#fff;color:var(--ink);border-color:var(--line-2)}.btn-ghost:hover{border-color:var(--v-300);background:var(--v-50)}
.btn-amber{background:var(--amber);color:var(--ink)}
.btn-lg{min-height:56px;padding:16px 28px;font-size:17px;border-radius:14px}
.btn-sm{min-height:36px;padding:8px 14px;font-size:14px;border-radius:10px}
.btn-block{width:100%}
.btn[disabled],.btn.loading{opacity:.7;cursor:progress}
.btn.loading:after{content:"";width:16px;height:16px;border:2px solid currentColor;border-right-color:transparent;border-radius:50%;animation:spin .7s linear infinite}
@keyframes spin{to{transform:rotate(360deg)}}
label{display:block;font:600 14px/1.3 var(--sans);color:var(--ink-2);margin-bottom:6px}
input,select,textarea{width:100%;font:400 16px/1.4 var(--sans);color:var(--ink);background:#fff;border:1px solid var(--line-2);border-radius:11px;padding:12px 14px;min-height:48px}
textarea{min-height:96px}
input:focus,select:focus,textarea:focus{outline:none;border-color:var(--v-500);box-shadow:var(--focus)}
input[aria-invalid=true],select[aria-invalid=true]{border-color:var(--red);background:#fff7f7}
.field{margin-bottom:14px}.hint{font-size:13px;color:var(--muted);margin-top:5px}
.err{font-size:13.5px;color:var(--red);margin-top:6px}
.err-box{background:var(--red-bg);color:#7f1d1d;border:1px solid #fecaca;border-radius:12px;padding:12px 14px;margin-bottom:14px;font-size:14.5px}
.ok-box{background:var(--green-bg);color:#14532d;border:1px solid #bbf7d0;border-radius:12px;padding:12px 14px;margin-bottom:14px}
.check{display:flex;gap:10px;align-items:flex-start;font-weight:400}.check input{width:18px;height:18px;min-height:0;margin-top:3px}

/* ---------------------------------------------------- sections */
.sec{padding:96px 0}.sec-sm{padding:64px 0}.sec-alt{background:var(--bg-2)}
.sec-dark{background:radial-gradient(1200px 500px at 80% -10%,rgba(124,58,237,.35),transparent 60%),var(--ink);color:#cbd5e1}
.sec-dark h2,.sec-dark h3{color:#fff}
.eyebrow{display:inline-flex;align-items:center;gap:8px;font:700 12.5px/1 var(--sans);letter-spacing:.09em;text-transform:uppercase;color:var(--v-700);margin-bottom:14px}
.sec-dark .eyebrow{color:var(--v-300)}
.sec-head{max-width:720px;margin:0 auto 52px;text-align:center}.sec-head p{font-size:18px;color:var(--muted);margin-top:14px}
.sec-dark .sec-head p{color:#a7b0c2}
.lead{font-size:clamp(17px,1.6vw,20px);color:var(--muted);line-height:1.55}
.grid{display:grid;gap:20px}.g2{grid-template-columns:repeat(2,minmax(0,1fr))}.g3{grid-template-columns:repeat(3,minmax(0,1fr))}.g4{grid-template-columns:repeat(4,minmax(0,1fr))}
@media (max-width:960px){.g3,.g4{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:640px){.g2,.g3,.g4{grid-template-columns:minmax(0,1fr)}.sec{padding:64px 0}.sec-sm{padding:44px 0}}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:26px;box-shadow:var(--sh-sm)}
.card-hover{transition:transform .15s ease,box-shadow .15s ease,border-color .15s}.card-hover:hover{transform:translateY(-2px);box-shadow:var(--sh);border-color:var(--v-200)}
.icon{width:44px;height:44px;border-radius:12px;display:grid;place-items:center;background:var(--v-50);color:var(--v-700);font-size:21px;margin-bottom:14px}
.pill{display:inline-flex;align-items:center;gap:6px;font:600 12.5px/1 var(--sans);padding:6px 10px;border-radius:999px;background:var(--v-50);color:var(--v-700);border:1px solid var(--v-100)}
.pill-amber{background:#fffbeb;color:var(--amber-700);border-color:#fde68a}.pill-green{background:var(--green-bg);color:var(--green);border-color:#bbf7d0}
.pill-gray{background:#f1f5f9;color:#475569;border-color:#e2e8f0}.pill-red{background:var(--red-bg);color:var(--red);border-color:#fecaca}
.ticks{list-style:none;padding:0;margin:0}.ticks li{position:relative;padding-left:28px;margin:9px 0}
.ticks li:before{content:"";position:absolute;left:0;top:4px;width:18px;height:18px;border-radius:50%;background:var(--v-100) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M5 10.5l3 3 7-7' stroke='%234c3bd6' stroke-width='2.4' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/14px no-repeat}
.sec-dark .ticks li:before{background-color:rgba(196,181,253,.18)}
.x-list li:before{background:#fee2e2 url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M6 6l8 8M14 6l-8 8' stroke='%23b91c1c' stroke-width='2.4' stroke-linecap='round'/%3E%3C/svg%3E") center/12px no-repeat}

/* ---------------------------------------------------- hero */
.hero{position:relative;overflow:hidden;background:radial-gradient(900px 420px at 85% 0%,rgba(124,58,237,.14),transparent 60%),radial-gradient(700px 380px at 0% 20%,rgba(91,76,240,.10),transparent 60%),#fff;padding:72px 0 88px}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:56px;align-items:center}
.hero h1{margin:16px 0 20px}.hero .lead{max-width:560px}
.hero-proof{display:flex;flex-wrap:wrap;gap:8px 20px;margin-top:22px;font-size:14px;color:var(--muted)}
.hero-proof span:before{content:"✓ ";color:var(--green);font-weight:700}
@media (max-width:960px){.hero{padding:44px 0 60px}.hero-grid{grid-template-columns:1fr;gap:36px}}
.scan-card{background:#fff;border:1px solid var(--line);border-radius:22px;box-shadow:var(--sh-lg);padding:24px;position:relative}
.scan-card h2{font:800 22px/1.2 var(--display);margin-bottom:4px}
.scan-card .row2{display:grid;grid-template-columns:1fr 1fr;gap:12px}
@media (max-width:520px){.scan-card .row2{grid-template-columns:1fr}}
.scan-foot{display:flex;gap:16px;flex-wrap:wrap;justify-content:center;font-size:13px;color:var(--muted);margin-top:12px}
.hero-inline{display:flex;gap:10px;margin-top:26px;flex-wrap:wrap}

/* logos / trust strip */
.strip{display:flex;flex-wrap:wrap;gap:12px 28px;justify-content:center;align-items:center;color:var(--subtle);font:600 14px/1 var(--sans)}
.strip b{color:var(--ink-2)}

/* ---------------------------------------------------- product mock (browser frame) */
.frame{background:#fff;border:1px solid var(--line);border-radius:18px;box-shadow:var(--sh-lg);overflow:hidden}
.frame-bar{display:flex;align-items:center;gap:6px;padding:11px 14px;border-bottom:1px solid var(--line);background:#fafafe}
.frame-bar i{width:10px;height:10px;border-radius:50%;background:#e2e4ee;display:inline-block}
.frame-bar span{margin-left:10px;font-size:12.5px;color:var(--subtle);background:#fff;border:1px solid var(--line);border-radius:7px;padding:3px 10px;flex:1;max-width:340px}
.frame-body{padding:18px}

/* ---------------------------------------------------- ad creative cards */
.ad{background:#fff;border:1px solid var(--line);border-radius:16px;overflow:hidden;box-shadow:var(--sh-sm);display:flex;flex-direction:column}
.ad-top{display:flex;align-items:center;gap:10px;padding:12px 14px}
.ad-av{width:34px;height:34px;border-radius:50%;background:var(--grad);color:#fff;display:grid;place-items:center;font:800 14px/1 var(--display)}
.ad-top b{display:block;color:var(--ink);font-size:14px;line-height:1.2}.ad-top small{color:var(--subtle);font-size:12px}
.ad-visual{aspect-ratio:1/1;background:var(--grad);color:#fff;padding:22px;display:flex;flex-direction:column;justify-content:flex-end;position:relative}
.ad-visual.v2{background:linear-gradient(135deg,#0b1220,#312e81)}.ad-visual.v3{background:linear-gradient(135deg,#f59e0b,#ef4444)}
.ad-visual .tag{position:absolute;top:14px;left:14px;background:rgba(255,255,255,.18);border:1px solid rgba(255,255,255,.3);padding:5px 9px;border-radius:999px;font:700 11.5px/1 var(--sans);letter-spacing:.04em;text-transform:uppercase}
.ad-visual strong{font:800 clamp(20px,2.1vw,26px)/1.12 var(--display);letter-spacing:-.02em}
.ad-copy{padding:12px 14px;font-size:14px;color:var(--body);flex:1}
.ad-cta{display:flex;align-items:center;justify-content:space-between;gap:10px;padding:10px 14px;background:#f8f8fc;border-top:1px solid var(--line);font-size:13px}
.ad-cta b{color:var(--ink);font-size:13.5px}.ad-cta span.b{background:#e8e6fb;color:var(--v-800);font-weight:700;padding:7px 12px;border-radius:8px;white-space:nowrap}
.serp{border:1px solid var(--line);border-radius:14px;padding:16px;background:#fff}
.serp small{color:#0f172a;font-size:12.5px}.serp .t{color:#1a0dab;font:500 18px/1.3 var(--sans);margin:4px 0}.serp p{font-size:14px;color:#4d5156;margin:0}

/* ---------------------------------------------------- lifecycle steps */
.steps{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:14px;counter-reset:s}
.step{background:#fff;border:1px solid var(--line);border-radius:16px;padding:18px;position:relative}
.step:before{counter-increment:s;content:counter(s);width:28px;height:28px;border-radius:9px;background:var(--grad);color:#fff;display:grid;place-items:center;font:800 13px/1 var(--display);margin-bottom:12px}
.step h3{font-size:16px}.step p{font-size:14px;color:var(--muted);margin:6px 0 0}
@media (max-width:1100px){.steps{grid-template-columns:repeat(3,minmax(0,1fr))}}
@media (max-width:640px){.steps{grid-template-columns:1fr 1fr}}

/* ---------------------------------------------------- tabs (interactive demo) */
.tabs{display:flex;gap:6px;flex-wrap:wrap;justify-content:center;margin-bottom:22px}
.tab{border:1px solid var(--line-2);background:#fff;color:var(--ink-2);font:600 14.5px/1 var(--sans);padding:11px 16px;border-radius:999px;cursor:pointer}
.tab[aria-selected=true]{background:var(--ink);color:#fff;border-color:var(--ink)}
.tabpanel[hidden]{display:none}

/* ---------------------------------------------------- comparison / tables */
.tbl{width:100%;border-collapse:separate;border-spacing:0;background:#fff;border:1px solid var(--line);border-radius:16px;overflow:hidden;font-size:15px}
.tbl th,.tbl td{padding:13px 16px;text-align:left;border-bottom:1px solid var(--line);vertical-align:top}
.tbl thead th{background:#fafafe;font:700 13px/1.2 var(--sans);text-transform:uppercase;letter-spacing:.05em;color:var(--muted)}
.tbl tr:last-child td{border-bottom:0}.tbl td.r,.tbl th.r{text-align:right}
.tbl tfoot td{background:var(--v-50);font-weight:700;color:var(--ink)}
.tbl .yes{color:var(--green);font-weight:700}.tbl .no{color:#94a3b8}
.tbl-wrap{overflow-x:auto;border-radius:16px}
.strike{text-decoration:line-through;color:var(--subtle)}

/* ---------------------------------------------------- pricing */
.toggle{display:inline-flex;background:#f1f0fb;border-radius:999px;padding:5px;gap:4px;border:1px solid var(--line)}
.toggle button{border:0;background:none;padding:10px 18px;border-radius:999px;font:600 14.5px/1 var(--sans);color:var(--ink-2);cursor:pointer}
.toggle button[aria-pressed=true]{background:#fff;box-shadow:var(--sh-sm);color:var(--ink)}
.toggle .save{color:var(--green);font-weight:700;margin-left:4px}
.plans{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px;align-items:stretch}
@media (max-width:1100px){.plans{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:640px){.plans{grid-template-columns:1fr}}
.plan{background:#fff;border:1px solid var(--line);border-radius:20px;padding:26px;display:flex;flex-direction:column;position:relative}
.plan.pop{border:2px solid var(--v-600);box-shadow:var(--sh-lg)}
.plan .badge{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--grad);color:#fff;font:700 12px/1 var(--sans);padding:7px 12px;border-radius:999px;letter-spacing:.03em;white-space:nowrap}
.plan h3{font:800 20px/1.2 var(--display)}
.plan .aud{color:var(--muted);font-size:14px;min-height:42px;margin:6px 0 14px}
.price{display:flex;align-items:baseline;gap:6px}.price b{font:800 44px/1 var(--display);color:var(--ink);letter-spacing:-.03em}.price span{color:var(--muted);font-size:14px}
.price-note{font-size:13px;color:var(--muted);min-height:38px;margin:6px 0 16px}
.plan .ticks{font-size:14.5px;margin-top:18px}.plan .btn{margin-top:0}
.plan .spacer{flex:1}
.founding{display:flex;gap:18px;align-items:center;background:linear-gradient(135deg,#fffbeb,#fff);border:1px solid #fde68a;border-radius:18px;padding:18px 22px}
.meter{height:10px;background:#f1f0fb;border-radius:999px;overflow:hidden}.meter i{display:block;height:100%;background:var(--grad);border-radius:999px}
.meter.amber i{background:linear-gradient(90deg,#f59e0b,#fbbf24)}.meter.red i{background:#ef4444}

/* ---------------------------------------------------- FAQ */
.faq details{border-bottom:1px solid var(--line);padding:4px 0}
.faq summary{cursor:pointer;list-style:none;font:650 17px/1.4 var(--sans);color:var(--ink);padding:18px 40px 18px 0;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary:after{content:"+";position:absolute;right:6px;top:14px;font-size:24px;color:var(--v-600);transition:transform .15s}
.faq details[open] summary:after{transform:rotate(45deg)}
.faq details p{color:var(--muted);padding-right:30px}

/* ---------------------------------------------------- CTA band + footer */
.cta-band{background:var(--grad);border-radius:28px;padding:56px;color:#ede9fe;display:grid;grid-template-columns:1.3fr 1fr;gap:28px;align-items:center;position:relative;overflow:hidden}
.cta-band h2{color:#fff}.cta-band p{color:#ddd6fe;font-size:18px}
.cta-band form{background:#fff;border-radius:18px;padding:18px;display:grid;gap:10px}
@media (max-width:860px){.cta-band{grid-template-columns:1fr;padding:32px 22px}}
.ftr{background:var(--ink);color:#94a3b8;padding:64px 0 30px;font-size:14.5px}
.ftr-grid{display:grid;grid-template-columns:1.4fr repeat(4,1fr);gap:28px}
.ftr h4{color:#fff;font-size:14px;margin-bottom:12px}.ftr a{color:#a7b0c2;display:block;padding:4px 0}.ftr a:hover{color:#fff}
.ftr .brand{color:#fff!important}.ftr .brand span{color:#a5b4fc}
.ftr-bot{border-top:1px solid #1e293b;margin-top:40px;padding-top:22px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;font-size:13px}
@media (max-width:860px){.ftr-grid{grid-template-columns:1fr 1fr}}

/* ---------------------------------------------------- snapshot report */
.rep-head{background:var(--grad-soft);border-bottom:1px solid var(--line);padding:44px 0 32px}
.score{width:118px;height:118px;border-radius:50%;display:grid;place-items:center;background:conic-gradient(var(--v-600) calc(var(--p)*1%),#ece9fb 0);position:relative;flex:none}
.score:before{content:"";position:absolute;inset:11px;background:#fff;border-radius:50%}
.score b{position:relative;font:800 34px/1 var(--display);color:var(--ink)}.score b small{font-size:13px;color:var(--muted);font-weight:600}
.rep-nav{position:sticky;top:68px;z-index:20;background:#fff;border-bottom:1px solid var(--line)}
.rep-nav .container{display:flex;gap:4px;overflow-x:auto;padding-top:8px;padding-bottom:8px}
.rep-nav a{white-space:nowrap;padding:8px 12px;border-radius:8px;color:var(--ink-2);font-size:14px;font-weight:550}
.rep-sec{padding:52px 0;border-bottom:1px solid var(--line)}
.rep-sec h2{font-size:clamp(24px,2.6vw,32px);margin-bottom:6px}
.status{display:inline-block;width:10px;height:10px;border-radius:50%;margin-right:8px}
.status.st-ok{background:#16a34a}.status.st-risk{background:#ef4444}.status.st-check{background:#f59e0b}
.qw{border-left:4px solid #e5e7eb}.qw-risk{border-left-color:#ef4444}.qw-check{border-left-color:#f59e0b}.qw-ok{border-left-color:#16a34a}
.qw h3{display:flex;align-items:center;gap:0;flex-wrap:wrap}.qw-tag{margin-left:auto;font:600 11px/1 var(--sans,inherit);letter-spacing:.02em;padding:5px 8px;border-radius:999px;background:#f3f4f6;color:#374151}
.qw-risk .qw-tag{background:#fee2e2;color:#b91c1c}.qw-check .qw-tag{background:#fef3c7;color:#92400e}.qw-ok .qw-tag{background:#dcfce7;color:#166534}
.qw-sum{display:flex;flex-wrap:wrap;gap:6px 16px;margin-top:10px;font-size:13px;font-weight:600}.qw-sum a{color:var(--ink);text-decoration:none;display:inline-flex;align-items:center}.qw-sum .status{width:9px;height:9px;margin-right:6px}
.kpi{background:#fff;border:1px solid var(--line);border-radius:16px;padding:18px}
.kpi small{color:var(--muted);font-size:13px;display:block}.kpi b{font:800 26px/1.2 var(--display);color:var(--ink);display:block;margin-top:4px}
.lp-mock{border:1px solid var(--line);border-radius:16px;overflow:hidden;background:#fff}
.lp-hero{background:var(--grad);color:#fff;padding:30px}.lp-hero h3{color:#fff;font:800 26px/1.15 var(--display)}
.lp-hero p{color:#e9e5ff}.lp-promo{display:inline-block;background:var(--amber);color:var(--ink);font-weight:700;font-size:13.5px;padding:7px 12px;border-radius:999px;margin-bottom:12px}
.lp-form{display:grid;gap:8px;padding:20px;background:#fafafe}.lp-form span{display:block;border:1px solid var(--line-2);border-radius:9px;padding:10px 12px;color:var(--subtle);font-size:14px;background:#fff}
.timeline{list-style:none;padding:0;margin:0;position:relative}
.timeline:before{content:"";position:absolute;left:15px;top:6px;bottom:6px;width:2px;background:var(--v-100)}
.timeline li{position:relative;padding:0 0 20px 46px}
.timeline li:before{content:"";position:absolute;left:8px;top:4px;width:16px;height:16px;border-radius:50%;background:#fff;border:3px solid var(--v-600)}
.sticky-cta{position:fixed;bottom:0;left:0;right:0;background:#fff;border-top:1px solid var(--line);padding:12px 16px;display:none;z-index:45;box-shadow:0 -8px 24px rgba(17,12,46,.08)}
@media (max-width:760px){.sticky-cta{display:flex;gap:10px}.sticky-cta .btn{flex:1}body.has-sticky{padding-bottom:76px}}

/* loading screen for snapshot */
.scan-load{display:none;position:fixed;inset:0;background:rgba(255,255,255,.96);z-index:90;place-items:center;text-align:center;padding:24px}
.scan-load.on{display:grid}
.scan-load ol{list-style:none;padding:0;margin:22px auto 0;text-align:left;max-width:340px}
.scan-load li{padding:8px 0 8px 30px;position:relative;color:var(--subtle)}
.scan-load li.done{color:var(--ink)}.scan-load li.done:before{content:"✓";position:absolute;left:4px;color:var(--green);font-weight:800}
.scan-load li.cur:before{content:"";position:absolute;left:2px;top:12px;width:14px;height:14px;border:2px solid var(--v-600);border-right-color:transparent;border-radius:50%;animation:spin .7s linear infinite}
.robot-bob{width:84px;height:84px;animation:bob 1.6s ease-in-out infinite}
@keyframes bob{50%{transform:translateY(-6px)}}

/* misc */
.prose{max-width:760px}.prose h2{font-size:26px;margin:36px 0 10px}.prose h3{margin:24px 0 8px}.prose p,.prose li{color:var(--body)}
.draft{background:#fffbeb;border:1px dashed #f59e0b;color:#92400e;padding:12px 16px;border-radius:12px;font-size:14.5px;margin-bottom:24px}
.quote{font:600 19px/1.5 var(--sans);color:var(--ink)}
.chip-row{display:flex;flex-wrap:wrap;gap:8px}
.vs-col{border-radius:18px;padding:24px}.vs-col.us{background:var(--v-50);border:2px solid var(--v-200)}.vs-col.them{background:#fafafa;border:1px solid var(--line)}
.flash{max-width:var(--w);margin:14px auto 0;padding:12px 16px;border-radius:12px;background:var(--v-50);border:1px solid var(--v-200);color:var(--v-800)}
/* iteration 5: wordmark has no gap; plan prices are the visual anchor */
.brand .wm{font:inherit;letter-spacing:inherit}
.plan .price{font:800 44px/1 var(--display);color:var(--ink);letter-spacing:-.03em;margin-top:4px}
.plan .price small,.plan .price span:not([data-pm]){font:500 14px/1.2 var(--sans);color:var(--muted);letter-spacing:0}
.card .price{font:800 28px/1.1 var(--display);color:var(--ink);letter-spacing:-.02em}
.card .price small{font:500 14px/1.2 var(--sans);color:var(--muted)}

[hidden]{display:none!important}
/* mobile: sample ads become a swipeable row instead of three full-height cards */
@media (max-width:720px){.scroll-sm{display:flex!important;overflow-x:auto;scroll-snap-type:x mandatory;gap:14px;padding:0 2px 10px;-webkit-overflow-scrolling:touch}.scroll-sm>*{flex:0 0 84%;scroll-snap-align:start;min-width:0}}
.grid .span-all{grid-column:1/-1}
.merge{display:inline-block;padding:0 6px;border-radius:6px;background:#efeaff;color:#5b3fd6;font-size:.92em;font-weight:600;white-space:nowrap}
.sb-plan{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;counter-reset:sb}
.sb-plan li{position:relative;padding:14px 14px 14px 46px;border:1px solid var(--line,#e5e7eb);border-radius:12px;background:#fff;counter-increment:sb}
.sb-plan li::before{content:counter(sb);position:absolute;left:14px;top:14px;width:22px;height:22px;border-radius:50%;background:var(--violet,#6d28d9);color:#fff;font:700 12px/22px sans-serif;text-align:center}
.sb-plan b{display:block;font-size:14px}.sb-plan span{display:block;font-size:13px;color:var(--muted,#6b7280);margin-top:2px}
@media(max-width:760px){.sb-plan{grid-template-columns:1fr}#scoreboard{grid-template-columns:1fr!important}}

/* hero: who it's for + mobile puts the scan form right after the pitch */
.hero-trades{display:flex;flex-wrap:wrap;align-items:center;gap:6px 8px;margin-top:22px;font-size:13px}
.hero-trades span{color:var(--muted);font-weight:600;margin-right:2px}
.hero-trades a{padding:4px 10px;border:1px solid var(--line,#e5e7eb);border-radius:999px;background:#fff;color:#334155;text-decoration:none}
.hero-trades a:hover{border-color:#a78bfa;color:#5b21b6}
.hero-proof{white-space:normal}
.show-sm{display:none}
.hero-tour{text-align:center;margin-top:14px;font-size:14px}
@media (max-width:700px){.hide-sm{display:none!important}.show-sm{display:block}.hero-trades{margin-top:16px}}
/* Mobile comparison tables: keep the row label pinned while swiping */
.swipe-hint{display:none}
@media (max-width:700px){
  .tbl-wrap.pin .tbl th:first-child,.tbl-wrap.pin .tbl td:first-child{position:sticky;left:0;z-index:1;background:#fff;box-shadow:1px 0 0 var(--line);min-width:118px}
  .tbl-wrap.pin .tbl thead th:first-child{background:#fafafe}
  .tbl-wrap.pin .tbl td,.tbl-wrap.pin .tbl th{min-width:128px}
  .swipe-hint{display:block;text-align:right;font-size:12px;color:var(--muted);margin:0 0 6px}
}
.st{display:inline-block;font:700 12px/1 var(--sans);padding:5px 9px;border-radius:999px;white-space:nowrap}
.st-ok{background:#dcfce7;color:#166534}.st-beta{background:#fef3c7;color:#92400e}.st-next{background:#eef2ff;color:#4338ca}

/* product shot under the hero (v12) */
.prod-sec{padding:8px 0 40px;margin-top:-24px}
.prod{position:relative;margin:0 auto;max-width:1080px}
.prod-frame{box-shadow:0 30px 80px -20px rgba(76,29,149,.35),0 12px 30px -12px rgba(15,23,42,.25);border-radius:14px;overflow:hidden}
.prod-frame img{display:block;width:100%;height:auto}
.prod-chip{position:absolute;display:flex;gap:10px;align-items:center;background:#fff;border:1px solid var(--line);border-radius:12px;padding:10px 14px;box-shadow:0 12px 30px -10px rgba(15,23,42,.3);font-size:13px;line-height:1.25}
.prod-chip b{display:block;color:var(--ink)}.prod-chip small{color:var(--muted)}
.prod-chip .dot{width:10px;height:10px;border-radius:50%;flex:none}.dot.g{background:#16a34a}.dot.p{background:#7c3aed}.dot.o{background:#f59e0b}
.prod-chip.c1{left:-44px;top:26%}.prod-chip.c2{right:-36px;top:50%}.prod-chip.c3{left:-44px;bottom:120px}
.prod figcaption{text-align:center;color:var(--muted);font-size:14px;margin-top:18px}
@media(prefers-reduced-motion:no-preference){.prod-chip{animation:chipIn .6s ease both}.prod-chip.c2{animation-delay:.25s}.prod-chip.c3{animation-delay:.5s}}
@keyframes chipIn{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}
@media(max-width:1180px){.prod-chip.c1,.prod-chip.c3{left:8px}.prod-chip.c2{right:8px}}
@media(max-width:640px){.prod-sec{margin-top:0;padding:16px 0 24px}.prod-chip{font-size:11.5px;padding:7px 10px}.prod-chip.c1,.prod-chip.c3{display:none}.prod-chip.c2{top:-16px;right:6px}.prod figcaption{font-size:13px}}
.cta-note{font-size:12px;color:var(--subtle);text-align:center;margin:8px 0 0}.credit-eq{display:block;font-size:12px;color:var(--muted);text-decoration:none;margin-top:2px}.credit-eq:hover{color:var(--brand,#6d28d9);text-decoration:underline}
/* mobile compaction (v14) */
@media(max-width:640px){
  .sav-cp{display:none}
  .grid.g4.snap-sm,.plans.snap-sm{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;scroll-padding:0 20px;gap:12px;padding-bottom:10px;margin:0 -20px;padding-left:20px;padding-right:20px}
  .grid.g4.snap-sm>*{flex:0 0 78%;scroll-snap-align:start}
}

.ad-img{aspect-ratio:1/1;background:#0f172a;overflow:hidden}.ad-img img{display:block;width:100%;height:100%;object-fit:cover}
.ad:has(.ad-img) .ad-copy{flex:none;min-height:calc(14px*1.6*4 + 24px)}
.ad:has(.ad-img) .ad-top>div:last-child{min-width:0}.ad:has(.ad-img) .ad-top small{display:block;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}

.ad-thumbs{display:flex;gap:6px;margin-top:10px}.ad-thumbs img{width:calc((100% - 12px)/3);height:auto;aspect-ratio:1;border-radius:8px;box-shadow:0 1px 3px rgba(15,23,42,.18);transition:transform .2s}.ad-thumbs:hover img{transform:translateY(-2px)}
@media (max-width:640px){.plans .plan.pop{order:-1;margin-top:10px}.plans .plan:first-child{order:9}
.founding{flex-wrap:wrap;gap:10px 14px;padding:16px}.founding>div{flex:1;min-width:0}.founding .btn{margin-left:0!important;width:100%;justify-content:center;text-align:center}}

/* scan: equal-height ad cards so images and "Copy text" line up */
.ad-col{display:flex;flex-direction:column}.ad-col>.ad{flex:1;display:flex;flex-direction:column}.ad-col>.ad>.ad-copy{flex:1}
/* CTA band: the reassurance line inside the white form was lilac-on-white */
.cta-band form p{color:#64748b;font-size:13px}
@media (max-width:700px){.grid.g3.proj3{grid-template-columns:repeat(3,minmax(0,1fr));gap:8px}.proj3 .kpi{padding:10px;display:flex;flex-direction:column;justify-content:space-between;gap:4px}.proj3 .kpi b{font-size:17px;white-space:nowrap}.proj3 .kpi small{font-size:11.5px}}
/* polish pass (item 10): depth on hover for marketing cards; reduced motion handled by the global rule above */
.card,.price-card,.plan-card{transition:transform .2s ease,box-shadow .2s ease}
@media (hover:hover){.card:hover,.price-card:hover,.plan-card:hover{transform:translateY(-2px);box-shadow:var(--sh-lg)}}

/* Plan B: agency Pitch Kit (/agencies, pricing, home) */
.plans.ak-plans{grid-template-columns:repeat(3,minmax(0,1fr))}
@media (max-width:900px){.plans.ak-plans{grid-template-columns:1fr}}
.plan.ak-founding{border:2px solid #f59e0b;background:linear-gradient(180deg,#fffbeb,#fff 40%)}
.plan .badge.ak-badge{background:linear-gradient(135deg,#f59e0b,#d97706)}
.ak-mock{background:#fff;border:1px solid var(--line);border-radius:20px;box-shadow:var(--sh-lg);overflow:hidden}
.ak-mock-bar{display:flex;align-items:center;gap:10px;padding:14px 18px;border-bottom:1px solid var(--line)}
.ak-mono{width:32px;height:32px;border-radius:9px;background:#0f766e;color:#fff;display:grid;place-items:center;font-weight:800}
.ak-mock-bar i{margin-left:auto;font-style:normal;background:#0f766e;color:#fff;border-radius:10px;padding:7px 12px;font-size:13px;font-weight:700}
.ak-mock-body{padding:20px 22px;background:linear-gradient(180deg,#ebf4f3,#fff 70%)}
.ak-mock-body small{color:#0f766e;font-weight:700;text-transform:uppercase;letter-spacing:.06em;font-size:11.5px}
.ak-mock-body h3{font:800 22px/1.2 var(--display);margin:8px 0 14px}
.ak-mock-tiles{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}.ak-mock-tiles span{background:#fff;border:1px solid var(--line);border-radius:12px;padding:10px;font-size:12.5px;color:var(--muted)}
.ak-mock-tiles b{display:block;font:800 20px/1.1 var(--display);color:var(--ink)}
.ak-mock-body ul{margin:14px 0 0;padding:0;list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:6px}
.ak-mock-body li{font-size:13.5px;padding-left:18px;position:relative}.ak-mock-body li:before{content:"";position:absolute;left:0;top:6px;width:9px;height:9px;border-radius:3px;background:#0f766e}
.steps.ak-steps{grid-template-columns:repeat(4,minmax(0,1fr))}
@media (max-width:900px){.steps.ak-steps{grid-template-columns:repeat(2,minmax(0,1fr))}}
.ak-req{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:40px;align-items:start}
@media (max-width:900px){.ak-req{grid-template-columns:1fr}}
.ak-req select{width:100%}
.ak-strip{display:flex;gap:18px;align-items:center;flex-wrap:wrap;background:linear-gradient(135deg,#1e1b4b,#4c1d95);color:#fff;border-radius:20px;padding:22px 26px}
.ak-strip h3{color:#fff;margin:0;font:800 21px/1.25 var(--display)}.ak-strip p{margin:4px 0 0;color:#ddd6fe;font-size:15px}
.ak-strip .btn{margin-left:auto;background:#fff;color:#4c1d95}
.ak-strip .pill{background:rgba(255,255,255,.14);color:#fff;border-color:rgba(255,255,255,.3)}
/* header: keep CTAs on one line now that the nav has a "For agencies" item */
.hdr-cta a{white-space:nowrap}
@media (min-width:961px) and (max-width:1320px){.mnav a,.mnav button{padding:10px 8px;font-size:14px}.mnav{gap:0}.hdr-cta{gap:6px}}
@media (min-width:961px) and (max-width:1120px){.hdr-cta .btn-ghost{display:none}}
/* live ad image that failed to generate: a visible, on-brand error (never a stock photo) */
.ad-visual.ad-img-error{background:repeating-linear-gradient(135deg,#f5f3ff 0 14px,#ede9fe 14px 28px);color:#4c1d95;border:2px dashed #a78bfa}
.ad-visual.ad-img-error .tag{background:#fee2e2;border-color:#fca5a5;color:#991b1b}
.ad-visual.ad-img-error small{display:block;margin-top:8px;font:500 12.5px/1.4 var(--sans);color:#6d28d9;word-break:break-word}
.lbl.lbl-err{background:#fee2e2;color:#991b1b;border:1px solid #fca5a5;border-radius:999px;padding:1px 8px}

/* =====================================================================
   morning-showpiece (2026-11-05): pricing, scan, landing CTAs that pop
   ===================================================================== */
.hero{background:
  radial-gradient(1000px 480px at 90% -5%,rgba(124,58,237,.18),transparent 55%),
  radial-gradient(700px 400px at 0% 30%,rgba(91,76,240,.12),transparent 60%),
  linear-gradient(180deg,#ffffff 0%,#f7f5ff 100%);
  padding:80px 0 72px}
.hero h1 .grad-text{filter:drop-shadow(0 2px 12px rgba(124,58,237,.25))}
.hero-proof span{background:#fff;border:1px solid var(--v-200);border-radius:999px;padding:6px 12px;
  font-weight:650;color:var(--ink-2);box-shadow:var(--sh-sm)}
.hero-proof span:before{content:"✓ ";color:var(--green);font-weight:800}
.founding{background:linear-gradient(135deg,#fffbeb 0%,#fff 45%,#fef3c7 100%);
  border:1.5px solid #fbbf24;box-shadow:0 16px 40px -22px rgba(180,83,9,.45);position:relative;overflow:hidden}
.founding:before{content:"";position:absolute;top:-40%;right:-8%;width:180px;height:180px;border-radius:50%;
  background:radial-gradient(circle,rgba(251,191,36,.35),transparent 70%);pointer-events:none}
.founding b,.founding strong{color:#92400e}
.plan{transition:transform .2s ease,box-shadow .2s ease;border:1px solid var(--line);border-radius:20px;background:#fff}
.plan.pop{border:2px solid var(--v-500);box-shadow:0 22px 50px -24px rgba(91,76,240,.55);
  background:linear-gradient(180deg,#faf8ff,#fff 38%);transform:translateY(-4px)}
.plan.pop .badge{background:var(--grad);box-shadow:0 6px 16px -6px rgba(91,76,240,.7)}
.plan .price b{font:800 clamp(36px,4vw,48px)/1 var(--display);letter-spacing:-.03em}
.plan .btn-primary{box-shadow:0 10px 24px -10px rgba(91,76,240,.75)}
@media (hover:hover){.plan:not(.pop):hover{transform:translateY(-3px);box-shadow:var(--sh-lg)}}
.cta-band{box-shadow:0 30px 60px -28px rgba(59,45,176,.55)}
.cta-band:before{content:"";position:absolute;inset:auto -20% -40% auto;width:280px;height:280px;border-radius:50%;
  background:radial-gradient(circle,rgba(251,191,36,.25),transparent 70%);pointer-events:none}
.btn-primary{position:relative}
.btn-primary:hover{transform:translateY(-2px)}
/* Scan results: make the "losing jobs" / scoreboard cards frame real numbers */
.scan-result .kpi,.scan-kpis .kpi,.result-kpis .kpi{background:linear-gradient(180deg,#faf8ff,#fff);
  border:1px solid #ede9fe;border-radius:16px;box-shadow:0 12px 30px -20px rgba(76,29,149,.35)}
#scoreboard .kpi, .sb-plan .kpi{border-radius:14px;border:1px solid #ede9fe;
  background:linear-gradient(180deg,#fff,#faf8ff)}
.ad-visual{border-radius:14px;overflow:hidden;box-shadow:0 18px 40px -22px rgba(30,27,75,.4)}

/* scan-score-pop: frame the readiness score without inventing numbers */
.score{background:linear-gradient(145deg,#5b4cf0,#7c3aed 55%,#a78bfa);color:#fff;
  box-shadow:0 20px 44px -16px rgba(91,76,240,.65),inset 0 1px 0 rgba(255,255,255,.25);
  border-radius:24px}
.score b{text-shadow:0 2px 8px rgba(0,0,0,.25)}
.st-ais-score{background:linear-gradient(180deg,#faf8ff,#fff);border:1px solid #ede9fe;border-radius:18px;
  box-shadow:0 14px 36px -22px rgba(76,29,149,.4);padding:16px}
.st-ais-score b{font:800 36px/1 var(--display);color:var(--v-700)}
.ad-col .ad-card,.ad-col .ax{transition:transform .2s ease}
@media (hover:hover){.ad-col:hover .ad-card,.ad-col:hover .ax{transform:translateY(-3px)}}
.pill-amber{box-shadow:0 4px 12px -4px rgba(180,83,9,.45)}

/* Who signs up — customer-facing (pricing, signup, scan, agencies) */
.who-signs{margin:14px 0 18px;padding:16px 18px;border-radius:16px;background:linear-gradient(135deg,#f5f3ff,#eef2ff);border:1px solid #ddd6fe;color:#1e1b4b}
.who-signs>b{display:block;font:800 12px/1.2 system-ui,sans-serif;letter-spacing:.05em;text-transform:uppercase;color:#6d28d9;margin:0 0 8px}
.who-signs p,.who-signs li{margin:0;font-size:14px;line-height:1.5;color:#334155}
.who-signs ul{margin:0;padding:0;list-style:none;display:grid;gap:10px}
.who-signs li b{color:#1e1b4b}
.who-signs a{color:#5b21b6;font-weight:700}
.who-signs-compact{padding:12px 14px}
.who-signs-compact p{font-size:13.5px}